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Retail

For big-box retailers, our multi-camera tracking workflow offers unprecedented insight into human purchase behaviour.

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CCTV 1

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CCTV 2

Processor

Cloud Database

User Platform

CCTV 3

Data Pipeline

Synchronizes different camera streams and maintains a unique global ID when target moves from one camera stream to the next.

Camera's H.264 video stream is decoded in the processor before transmission to a cloud database. Our platform then retrieves insights translated from numeric data into simple visualisations on our client-facing web interface.

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Cam 1 - Entrance

  • Detect age and gender of shopper

  • Generate unique ID

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#6241: M (45-54)

Shopper-Tracking

Gives perception to spatiotemporal retail spaces to optimise store layout and sales.

Tracking is done through appearance rather than personal biometric information, so privacy is fully maintained and compliant with PDPA.

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